Google has purchased US-based company that manufactures smartwatches and fitness tracker for $2.1 billion which approximates to 14,845 crores.
Earlier there were reports of Alphabet buying the company but now Google has put all the speculations to rest.
After the announcement, Senior Vice President of Google’s Devices and Services Rich Osterloh wrote in a blog that this purchase is an opportunity for Google to invest more it WearOS and also made fitness trackers and smartwatches to the market.
After Google and Samsung, Google has also ventured into making his own smartphones.
Fitbit is a pioneer in fitness trackers and its expertise will lend a lot to Goggle to further develop WearOS, which is currently struggling with the marketing of smartwatches.
Google also says that like its other products it will possess transparency about the data it collects. The company also the data of FitBit will not be used for targeting ads.
Also, Fitbit has huge bank for the data related to fitness it has accumulated from its existing pool of users which also helps in the development of its services and new products.
However, Google is giving its users the option to review, remove or delete their data to maintaining its updated privacy policies.
It also has an extensive portfolio of products that lend diversity to the brands as it can then cater to various segments of users.
Google also says that like other products will be transparent about the data collects and the reason behind its collection of data.
Fitbit has also partnered with people providing health insurance and fitness experts to provide a holistic approach to user’s fitness.
The device that is soon going to be entering the market will be game-changer for Google considering it can now leverage FitBit’s userbase and challenge other players in the market like an AppleWatch and even comparatively cheaper options like fitness trackers from Xiaomi and Huawei’s brand Honor.