How Is Print Advertising Better than Digital Advertising?
If you think digital advertising is the only and best way to promote your product or brand, you must think one more time. Maybe you are forgetting the most significant and effective form of advertising and that is print advertising.
If you are still wondering how print advertising is still more successful when we do have so much technology that powers the world of digital advertising.
The truth – The charm of print advertisements isn’t over yet.
Many reports and surveys claim that the efficiency of print ads is way more efficient than digital ads. Many companies, businesses, and startups still use print advertising for creating a marketing campaign.
According to some researches, an average person spends 20 minutes reading something that is in the print medium, be it a newspaper, a magazine or any other printed material. Moreover, it is not likely that the reader spends all 20 minutes reading your advertisement or article only but it still engages the reader longer than any digital media can.
Businesses still trust print advertising when it comes to sponsoring their brand because the print medium has better visibility and its durability is way more than digital advertising.
Why Print Advertising is more significant and helpful?
Even in today’s world of digital advertisements newspapers, magazines and journals are broadly published. This makes it understandable that people are still believing the print advertisements and using them for commercial reasons. The appearance of digital advertisements does not mean that print advertising is dead. Let’s look at the benefits now:
• Print Advertisements Are More Reliable
People will be likely to consider that print advertisements are more reliable and trustworthy. While looking at any advertisement in a magazine or newspaper the odds of people staying and reading that advertisement is much superior than it is on digital media. That is why businesses still choose print advertisements because they add reliability to their brand.
According to reports, 82% of people trust print advertisements more in contrast to digital advertisements. The slightest trusted are online pop ups. Original, well-constructed and appropriate print advertisements prove to be more reliable than most digital advertisements.
• People Remember Print Advertisements More
Digital media is full of so much content that it is becoming very hard to make your advertisement noticeable to the consumer. With so much content online, people tend to move from one advertisement to another very fast without even noticing the content in detail.
With comparatively less distractions, print media has the ability to connect people for a longer time. Studies show that viewing advertisements in print medium activates the visionary senses and provoke emotions in a person that helps brands to create a memory in the audience mind.
• Long Lasting and Tangible Effects
Print advertising is material which means that it has the ability to encourage your brand for a longer time. Unlike print advertisements, digital advertisements have a limited life, while the durability of print advertisements is usually long-lasting.
Print advertisements can stay on coffee tables, bookshelves, work desks, and many other places for a longer period of time. The tangible characteristics of the print advertisements make them more interesting and personal.
• People Engage With More Print Advertisements
People only subscribe to those newspapers and magazines that will match to their interests. So promoting your brand through print media is in fact a good idea. Since people are eagerly reading the content of the magazine and it is not something that unexpectedly pops up in front of them like digital advertisements, they tend to engage more in print media advertisements.
In other words, if you plan to promote your brand through print media, it engages more people. People even look at the classifieds and other types of advertisements in the newspaper and magazines very cautiously.
